Audiences attending the Talks at the Belfast Festival at Queen's found themselves, well, with plenty to talk about as the night streets of Belfast were warmed up with the glow of Hennessy Cognac.
Using the latest Firefly portable projection technology from Image Zoo, the walls of iconic buildings like the Obel Tower were painted bright with the light of Hennessy's Liquid Light creative.
As well as raising awareness of Hennessy's association with the Festival's Talks programme, this media innovation - planned and managed by ASG - provided a powerful backdrop for consumer sampling during the events.
Perfect for taking full advantage of the longer hours of darkness at this time of year, Firefly helps deliver highly impactful brand standout to some of the most elusive of all audiences. And its ease of mobility allows the brand message to literally follow audiences on their night out.
With a highly competitive night-time economy, it's expected that this first will be certainly not be the last...
