The Health and Social Care Board for Northern Ireland, has launched a new website which gives details of a wide range of organisations that provide help and support to families. The search facility enables families to find out about a range of services that are available locally and get detailed information about each service.
ASG worked with the client to design the identity, the website and all launch collateral, from posters for surgeries and bounty packs to regional press and a series of radio commercials.
The Family Support NI website aims to ensure that parents who need help or support can find the service they need and how to access it.
The site has been designed to include over 2,500 directory pages all fully search engine optimised and fully intergraded with Google maps.
The marketing campaign also involved a Search Marketing Strategy involving 'Link Building' and 'PPC' campaigns.
