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Vicki Caddy : PR Account Director

Vicki has worked with ASG PR for 16 years, managing public relations campaigns on behalf of a diverse range of private and public sector clients including Belfast City Hospital, The General Consumer Council for Northern Ireland and the Department for Employment & Learning (DEL). 

She also has extensive experience in planning and delivering PR campaigns for major international brands including McDonald’s Restaurants, Toyota, Bushmills Irish Whiskey and NTL Vicki has specialist expertise in analysing and developing communications strategies and implementing strategic campaigns. 

She is passionate about the need for effective communication in every organisation and combines an analytical approach with creativity and exacting standards. 

Favourite website.
Dull, but Tesco online!  The thought of sipping a glass of wine while a Tesco man delivers your shopping - glorious!

Last book read.
One Day by David Nicholls - one boy, one girl, one day, twenty years, clever writing.

Mastermind specialist subject.
music music music - I'll name that tune (but that's a different show!)

Most amazing place I’ve ever been?
Scuba diving on the Great Barrier Reef - an amazing privilege to see a precious and beautiful bit of our planet that might not be there for long.

Two things that are good on their own, but better together…
My four children and a darkened room with a lock and key – them on the inside, me on the outside – or vice versa!

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