Valerie Ludlow has joined ASG as an Account Director, responsible for the strategic direction of key client accounts and new business development. A Queens University graduate, Valerie has nearly 10 years in the Marketing Communications industry, working first in London and then in Northern Ireland. This experience covers work for a number of high profile local and GB organisations and international blue-chip companies.
She has gained considerable experience in the field of brand management, tactical marketing and creative evaluation. Valerie’s expertise also extends to evaluating media coverage and post-launch monitoring and evaluation for her clients. She is particularly interested in exploring the use of new digital and social media technologies within advertising.
With her attention to the intricate detail of the ‘mechanics’ of large-scale campaign development, implementation and evaluation, Valerie is the consummate Account Director.
Favourite website.
Most visited Facebook, Hotmail and Amazon. Favourite, The Guardian and Nigella.com
Last book read.
The Sound of Butterflies by Rachael King : Absorbing story, winningly told, exposing abuse & exploitation.
Mastermind specialist subject.
The life and times of Madonna or North American Witchcraft in 17th and 18th century.
Most amazing place I’ve ever been?
The roof of St Peter’s Basilica on a sunny day.
Two things that are good on their own, but better together…
Cigarettes and alcohol. Completely un-PC and a pleasure I no longer partake of but things were always better with a beer and a Marlboro Light.
