Calvin Klein Underwear was opening a new store in Belfast’s Victoria Square.
What did our client need to achieve?
As well as incentivising a high calibre of applicants, the client wanted to herald the arrival of the store.
How did we help them achieve it?
Keeping the product as king, ASG developed (and placed) recruitment advertising that accentuated Calvin Klein’s fresh, youthful all-American style and which encouraged potential – suitable – applicants to see themselves as part of this inspirational brand.
How do we know it worked?
All posts filled and a client delighted with the level and quality of applications received!
